Tipping Point by Malcolm Gladwell: This is a popular book by a popular author. It deals with how certain things take off big time in a seemingly short time - what causes that "tipping point". There are plenty of examples - Hush puppies suddenly snowballing into a big shoe brand, crime in New York taking a dip, snowballing support for American Independence, syphilis drop in Baltimore and so on. What is interesting is the variety of examples across many walks of life, ranging from social behaviors, history, products etc. It also explains factors that result in these tipping points - people like salesmen, "mavens" and "connectors" who spread the knowledge, stickiness, and pure circumstances. I felt this was a milder version of another book - Freakonomics. I bought this at a in squeezed bookstore in Delhi, that housed thousands of used and new books, and the saleswoman who spoke only Hindi was quick to point out the same author also wrote the other book "Outliers"!
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